The Marketing Department drives growth, engagement and customer satisfaction, led by a CMO. It consists of a Performance Marketing Manager, SMM, Content Manager, Business Analyst, and Customer Success Rep. Their expertise enables success for the company's mobile and web apps.
Managed by CMO (Chief Marketing Officer)
| Position | Responsibilities | Level | Annual Payroll | Per hour rate | H1 2023 | H2 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|
| CMO | Responsible for traffic, revenues, and customer success. Team leadership and general management. | middle | $50,000 | $ | by CEO | by CEO | in-house | in-house |
| Performance Marketing Manager | Ensures that their marketing campaigns are effective and drives better return on investment. | junior | $40,000 | $20 | outsource (publisher) | in-house (1) | in-house (2) | in-house (1) |
| Business Analyst | Responsible for understanding unit economics and providing insights that are shared across the company | middle | $40,000 | $20 | by CEO & CPO | by CEO & CPO | in-house (1) | in-house (1) |
| Social Media Manager (SMM) | In charge of driving free social traffic to the website | junior | $25,000 | $15 | outsource | in-house (1) | in-house (2) | in-house (3) |
| Content Manager | Responsible for content creation and sharing across social media and performance marketing activities | junior | $25,000 | $15 | outsource | outsource | in-house (2) | in-house (2) |
| Customer Success Representative | Tasked with communication with customers and ensuring customer satisfaction. | junior | $25,000 | $15 | outsource |