Data from open sources (TeamSnap website)
Satisfied Customers = Players - 24M (May 2020 - 22M, +2M per year) = 25% basketball = 6M / 26M = 23% of the US market (all registered, not active, not premium)
Organisations - 19000 (means clubs/ coaches)
Registered Teams (free + premium) - 3M for all sports, basketball = 3M * 25% = 750k (including amateur teams without coach).
Coaches per organisation - 3
Coaches in total = 57k, basketball = 57k * 25% = 14,3k / 330k = 4,3% of coach market.
Audience:
Net Revenue Estimation: $35.6M in 2020 (source https://getlatka.com/companies/teamsnap)
We assume that 25% of revenue comes from basketball = $35.6M * 25% = $8,9 / $84M (NET TAM) = 10,5%
$35.6M / 19k organizations = $1873 per organization per year = $156 / month / $1.5 per player per month = 104 players per month per club.
basketball is 30% of all clubs.
57000 * 0.3 = 17100 coaches / 330k ~ 5.2% of the basketball market.
https://www.teamsnap.com/company/press-releases/teamsnap-announces-10-million-customers-now-use-its-sports-team-management
Key Product Features: