Hey fellow founders and potential investors! Here’s our Q3 2023 IR report.
We have been inspired by Strava's success and their plans for an IPO in 2024 (or possible M&A by Nike). This event is expected to generate increased interest in other verticals within the Sport Tech industry in 2024.
During Q3 2023, our main focus was on improving the performance and stability of both the frontend and backend systems. Although we encountered some growth issues, we are now prepared for 10x growth in the upcoming year!
We formed three UX research teams and conducted customer development interviews with coaches for our B2B product. Additionally, we engaged in social media marketing and SEO efforts. We also conducted testing and prepared AI features, particularly computer vision AI, for launch in Q4. Furthermore, we developed a pick-up games feature that is scheduled to be launched in November 2023. All of these efforts were aimed at preparing the app for the upcoming 2023-2024 NBA season and the next growth cycle.
Let’s meet in person on NY TechWeek next week! I’m also visiting Cal Hacks 10.0 in San Francisco on October 27-29.
SMM: Facebook, Instagram
Active Premium Subscriptions (b2c + b2b)
SMM: YouTube
SEO: free search traffic
Our goal is to achieve break-even within the next 6 months by improving retention rates and increasing conversions from trial to paying users. Here's what we're focusing on in Q4: