“Media use influences physical participation in sports. This means that watching TV or playing games may replace high-intensity physical training among young people.” Research: DIGITAL HEALTH (Vol 9), July 5, 2023
The-Relationship-Between-Media-Use-And-Sports-Participation-Behavior-DIGITAL-HEALTH-V9-5JUL2023.pdf
This addiction also contributes to psychological issues and the rise of ADHD syndrome. As a result, children become less disciplined, more susceptible to unhealthy behaviors, and struggle with learning.
Our mission is to engage children in sports by leveraging familiar concepts such as gamification and social engagement.
To achieve this, we have developed a user-friendly mobile app Level Up Basketball that assists kids in staying on track with basketball, maintaining connections with teammates, and enhancing personal and teamwork skills.
Our app caters to all the needs of basketball players:
It is important to acknowledge a simple truth: people play basketball because they love the game and find it enjoyable. Usually, individuals start playing basketball in school and continue playing for a lifetime, developing their skills and game experience (as we all love to win and score). At a young age, the game fuels teenagers with a spirit of competition. At an older age, individuals combine physical activity with the enjoyment of playing with friends (existing or new).
Key Drivers:
Problem | Solution in our app | Validation |
---|---|---|
Finding and using instructional video content can be challenging. Videos on YouTube and Instagram often have unstable quality, and it can be difficult to combine them into a time-limited workout. | Our solution is to provide high-quality, comprehensive, and well-structured instructional video content. | We expect a high percentage of organic search traffic in app stores using the keyword "basketball training" based on this Google Trends link. |
Training by yourself may lead to slow progress and mistakes, and personal 1-on-1 sessions with a coach start from $50/hour. | We provide biomechanics analytics from a phone's camera along with individual voice instructions from an AI coach. | See this link for validation. |
Using Google Search to find a basketball coach nearby (within 10 miles from home). | We provide a marketplace of coaches from around the world who offer online coaching via text or video chat. | Validation will be based on Google search requests for "basketball coach" as shown in this Google Trends link. |
Keep track of your progress and stay motivated to achieve your goals by using the "Notes" feature. | We incorporate gamification in the style of mobile games, which works great for Gen Z. | See this link for validation. |
Not all of your Instagram friends may share your passion for basketball. | We provide an Instagram-like news feed with a supportive community of like-minded people. | Validation will be based on this Forbes article. |