This page provides a comprehensive overview of the market research conducted for the basketball industry, both in the United States and globally. It covers key growth drivers, market size, player demographics, and the competitive landscape. With millions of players and a significant market potential, this industry presents exciting opportunities for both B2B and B2C segments. Explore the links provided to dive deeper into specific aspects of the market research.

🇺🇸 US Market Summary

B2C - 26M basketball players:
- 8M youth players under 18 y.o. (30%), train & play 2-3 times/week, parents pay (fun, scholarship)
- 18M casual players 18+, train & play 1-2 times/week, pay for themselves (fun, networking)
B2B: 132k coaches, 396k teams (3 teams per coach, 20 players per team).
In-person training with a coach: $10B (8M players, $1200 annual LTV + games & leagues).
Top b2b competitors cover <10% of the US market
Top b2c competitors couldn’t survive COVID.

🌏 Global Market Summary

B2C: 450M basketball players
- 135M youth players under 18 y.o. (30%), train & play 2-3 times/week, parents pay.
- 315M casual players 18+,
B2B: 1,3M coaches.
In-person training with a coach: $200B (8M players, $1200 yearly LTV, games & leagues).
Top countries:
1. 🇨🇳 China - 300M players
2. 🇵🇭 Philippines - 40M players
3. 🇺🇸 USA - 26M players

US Competitors Market Share

Team Sports Players Globally

Team Sport by Viewers (Fans)

Vertical Social Networks & SaaS

Reference Projects

Vertical Social Networks