Dear Investors,

Thank you for being on board with us throughout this year. We did a lot in 2023, but now we need your support to move forward. I want to be very open with you and share the detailed metrics analysis and ways to improve them.

What is good:

• 150k users, 17k MAU, 70% of new users - organic (word of mouth, ASO, SEO)
• $48k ARR and $3.8k MRR
• $3k - customer acquisition monthly budget
• $8k burn rate: $4k - development team, $2k product & marketing team, $2k CEO
• $20k credits on AWS (enough for 2 years)

I’ve prepared this document to show you how thing are going in Level Up: the good sides and challenges we have ahead.

Summary:

We did a lot for the consumer part of the app:

• community of players is way more active than before
• NBA stats, casual games and gamification are increasing retention and engagement
• we have a clear product vision for consumers, which consists of a 3 blocks: news + self trainings with AI + pick-up games.

But we launched in 2021 as b2b SaaS and developed powerful tools, but had no resources to continue improving b2b part of the product, which our key go-to-market strategy. Selling the product to basketball organizations we get both money and new users with lowest effective CAC and highest stickiness.

Our plan for the next 6 months:

We’re going to focus on growing b2b revenues and b2c engagement/retention:

• on b2b part of the product - SaaS for basketball coaches, basketball facility managers and organizations, with a key value proposition: engaging mobile app, that speaks Gen Z/⍺ language (gamification, community).