Traction report as of November 28, 2022. Updated on December 12, 2022.

We launched a fully redesigned product at the end of August. Key new features - gamification and more focus on social features to boost word of mouth. Now we have 74% of all new users - organic search or direct.

We focused on b2c + b2b2c instead of the b2b product (which is hard to scale for now).

Summary:

• 38k users: 9x growth in the last six months.
• $2,388 monthly revenue: 4.5x growth in the last six months.
• 197 active subscriptions: 11x growth in the last six months.
• 74% of new users - organic + direct.
• 1.8k coaches (basketball coaches & trainers)
• 9% retention on day 28, 30% rolling retention on 2nd month
• 2x CR growth from install to trial (September vs. November)

Users:

• 38k users overall (players, fans, coaches)
• 14k MAU / 3.8k WAU / 676 DAU
• 1.8k coaches (basketball coaches & trainers)
• 30% rolling retention on 2nd month

Last 12 months

Internal Stats: 15 new coaches per day (organic)

Last 12 months

MAU - 14k (last 30 days)