All users:

• we have over 17k installs by amateur basketball players (+4k new monthly)
• 900 registered coaches (+300 new monthly)

Paid users:

• reached $0.6 CPI in Meta ads;
• expanded ads to English-speaking users from countries with high GDP per capita;
• increased ROMI (revenue/marketing spend) from 30% in April to 70% in August, and are moving to 100% in September.

• 56% - average conversion rate to install for paid traffic

• 62% paid users’ retention rate

Organic users:

We have 71% of all our users - organic (65 paid installs on 230 daily overall). The major traffic comes from search terms like “basketball training” and “basketball workouts”.

• Google Play organic search grows very fast:

Coaches: