AI-coach for basketball 🏀 Level Up - Investor Relations Update - May 2023

May marks the NBA finals and the end of the academic season, providing more opportunities to play basketball outdoors. We are currently focused on developing our AI coach, which utilizes computer vision AI, and preparing the app for more effective customer acquisition. We were also testing a 50% price reduction on iOS, with the expectation of organic user growth.

In May of last year, we had 1,300 users and $345 in revenue 😂 However, all significant journeys begin with small results.

Summary in Numbers:

• $33,565 ARR (+15% in May).
• 93,477 total user base (+12,477 in May)
• 25,000 MAU (+17% in May).
• 698 active premium subscriptions (+22.4% in May), 80% - annual.
• 34,830 workouts in total (+5100), 170 new workouts per day on average in May.
• 72% of all new users - organic (+16% to WoM, +24% to ASO & SEO).
• 37% - day 1 retention and growing.
• 145 active trials in average in May (+28%)
• We have commitments from three potential investors for this round.

Our key focus for June:

• Launch a computer vision AI coach designed to improve shooting form and technique.
• Integrate AppsFlyer and Amplitude.
• Launch profitable performance marketing campaigns to boost LTV/CAC by optimizing to paying users.
• Start design development for a pick-up game locator feature to match nearby players for pick-up games.

🔥 MAU: 25,000 (+17% to April)

MAU = Monthly Active Users