AI-coach for basketball 🏀 Level Up - Investor Relations Update - March 2023

March was an intense and productive month. The NCAA finals were awesome! Our main focus was on improving user retention and engagement, and we succeeded! Additionally, we have received soft commitments from two potential investors, allowing us to keep moving forward! 👊

Summary in numbers:

• new users gained: 11,000 (+11%)
• total user base reached: 70,667
• MAU: 21,000 (+24%)
• ARR reached $23,455 (+11%)
• Organic share reached 75% (+21%)
• CR from install to trial boosted after switching from a 3-day trial to a 7-day trial
• 1-week retention boosted by 30% due to mobile games integration
• WAU/WAU reached 30%
• Our daily use of AI-coach increased by 3 times.
• We hit 17,500 premium training video views.
• got soft commitments from 2 more investors for $100k in total
• applied to TechStars Indy Sports accelerator and YC summer batch
• completed NewChip accelerator requirements for graduation
• launched 2 app updates focused on retention and engagement growth and reached awesome results!

Our key focus for April:

• Upper funnel optimization (LTV/CAC).
• Mid-funnel optimization (onboarding).