Traction report as of February 7, 2023.

Since last November's report, we launched new onboarding for players, focused customer acquisition on US users only. Created an online coaching feature the coaches, added video support in news feed and started creating engaging editor’s content in the app.

Summary:

• 67k users + 3k coaches registered in the app
• $14,489 all-time gross revenue ($2,975 in January 2023)
• 347 active paid subscriptions (23 - coaches, 324 - players)
• 61% of new users - organic + direct.
• 5% retention on day 28, 30% rolling retention on 2nd month
• 11% CR to trial on iOS
• 70% ROAS (return of advertising spend)
• Launched on Wefunder: $53,590 raised from 14 investors

Active Users:

January 2023 results:

• 14k MAU / 4k WAU / 608 DAU
• 8.2k new users
• Average engagement time is recovering and growing

Last 12 months

Last 12 months

MAU

Average Engagement Time

Organic Traffic:

Users who find the app through searches on app stores or Google Play using the brand name or related keywords.